People spend an average of 7 hours online every day. With Zimmer Marketing’s digital advertising tools, we’re able to target consumers, specifically in the market for your product or service while they stream, browse websites, check social media, and more.
Programmatic Advertising Gets Results
From pre-roll video ads to banner ads, programmatic advertising can reach audience members at multiple touchpoints in the marketing funnel, moving them toward a purchasing decision.
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Enhanced conversions
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Unique audience targeting
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Detailed campaign reporting
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Support for other marketing channels
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Increased traffic to your website
Display Advertising
Banner Ads appear in the margins of websites as your target audiences navigate, strategically positioning your brand messaging to influence them over time. Banner ads help keep your brand fresh in the minds of individuals who have seen your message and keep it at the top of their minds during consideration, ultimately leading to a purchase.
Video Advertising
OTT (Over the Top Advertising)
OTT advertising places your video ads in a high-engagement context where viewers are invested in watching their favorite shows or movies. Traditionally, the only way to place video ads on this high-value content would be through TV networks, satellite, and cable. But that’s no longer the case! Zimmer Marketing can create and serve your video ads through dozens of internet streaming services to reach your target audiences anywhere!
Pre-Roll Video
Like OTT, pre-roll video ads show on streaming services across the web, reaching potentially billions of users. With 15,30, or 60-second ads, you can reach people as they watch preferred streaming content on sites such as YouTube, Instagram, The Weather Channel, ESPN, and more. While these content forms are shorter, they achieve high engagement and reach your audience throughout the day, not just during prime show and movie streaming hours.
Audio Commercials
Whether you want to broadcast your message on Spotify, online radio, or run it on a popular podcast, audio commercials create an incredible ROI. They are affordable to produce and, when listeners are exposed to your ad at regular intervals, bring about high levels of recall, leading to excellent brand recognition.