Zimmer Marketing's story begins with Jerome Zimmer, a true pioneer in local radio broadcasting. Born and raised in Cape Girardeau, Missouri, Jerome's passion for radio led him to launch his first station in Dexter, Missouri, in 1956. A decade later, he established KZYM in Cape Girardeau, a station that quickly became one of the nation's first dedicated to country music.
Jerome's vision was built on a foundation of community and customer service. He instilled the principle that "If you take care of your listeners and your advertisers, your radio stations will succeed," a philosophy that remains at the heart of Zimmer Marketing today. With the help of James Zimmer and his five brothers, Jerome expanded his radio interests, ultimately building Zimmer Broadcasting into a network of stations across Missouri and Illinois – numbering 40 by the early 1990s.
Reorganized by the brothers in 2004, today, Zimmer Marketing is a testament to Jerome's enduring legacy, transforming from a pioneering radio group into a comprehensive marketing powerhouse. Our journey from traditional broadcasting to a full-service marketing agency reflects our adaptability and commitment to innovation. With a robust suite of services, including web development, digital advertising, branding, and audio marketing, we empower businesses across the Four States region to reach new heights. Our expertise in blending traditional and digital strategies allows us to deliver measurable results and drive growth for our clients, making us the go-to partner for businesses seeking to amplify their presence in the modern marketplace.
"You know, when you can always get out of bed, look in the mirror, and want to go to work - well, that means your job is good. And that's what happened to me in radio."
- Jerome Zimmer